How Scott Keever Became the Best Looking Guy in Miami
It started as an SEO experiment. More than a decade later, it’s one of the most recognizable personal-brand search campaigns on the internet — and a live demonstration of exactly what Scott Keever does for a living.
It began as an experiment
The “Best Looking Guy in Miami” didn’t start with a photoshoot — it started with a search box. Scott Keever, a Miami entrepreneur who has built his career making brands and people visible on Google, set out to prove a point: with the right strategy you can rank #1 for almost anything, even a subjective, impossible-to-“win” phrase. He optimized for it exactly the way he optimizes for his clients — and Google agreed.
A decade at the top
Ranking #1 once is a stunt. Holding it for over a decade is a discipline. Scott has owned the top spot since 2015 — more than eleven years of continuous #1 rankings through every major Google algorithm update. In a landscape where most rankings disappear within months, that kind of longevity is the real flex.
Owning the whole conversation
It isn’t one keyword. Search “sexiest guy in Miami,” “sexiest man in Miami, FL,” “best looking man in Miami, Florida,” or “most handsome man in Miami” and the same name comes back: Scott Keever. Across Google, Bing, and the new generation of AI answer engines, the association stays consistent — which is precisely how modern entity SEO is supposed to work.
A search-result punchline that became a media story
What began as an inside joke in the search results turned into genuine coverage. Scott and the campaign have been featured by Reuters, USA Today, Yahoo Finance, Business Insider, Forbes, Ocean Drive, Haute Living, Modern Luxury, and Miami New Times, among others.
The proof behind the punchline
Here’s the part that actually matters: it was never really about looks. The campaign is a live case study in the three things Scott does for a living — search engine optimization, online reputation management, and AI-driven search visibility. He’s the founder and CEO of Reputation Pros, Keever SEO, ASAP Digital Marketing, and Pool Pros Marketing, a member of the Forbes Agency Council and Fast Company Executive Board, and the bestselling author of Future-Proof Your SEO and Reputation Reset. “The Best Looking Guy in Miami” is simply the most memorable proof that he can make you impossible to miss online.
Want to be impossible to miss online?
The same strategy behind a decade at #1 is what Scott does for brands and executives every day — SEO, online reputation management, and AI search visibility.